The BRD ad concepts illustrate the seven viruses that Titanium protects against. I wanted to use these guys in a series, if possible, and maybe even animate them on some of our digital pieces. The BRD Gang had more of a WANTED poster theme, calling out the viruses that Titanium protects against. I also created a fun version that played off of the Brady Bunch, calling the viruses the BRD Bunch. The BRD Bunch had a more humorous appeal and left options open to get to know each character a little more.

Titanium is a complete vaccine protecting agains Bovine Respiratory Disease Complex in both cattle and calves of all ages.

This is the 2014 ad for the world pork Expo that is held at the Iowa State Fairgrounds every year. The client decided to go with something a little more creative this year, going away from their typical red and blue designs. This is an all vector ad that illustrates the downtown Des Moines skyline as the center of the pork world. Every year, the World Pork Expo attracts thousands of people from all over the world to Des Moines Iowa.

These are just several of the collateral pieces that I created for the large “WHY” campaign. I designed all the print and digital for this campaign.

This concept tells the story of a farmer who is tormented by the weeds in his wheat field. But no need to be afraid because he is protected by Dow’s best management practices. This was a fun illustration where I could get a little funky with the headline treatment and copy.