BRD Gang

The BRD ad concepts illustrate the seven viruses that Titanium protects against. I wanted to use these guys in a series, if possible, and maybe even animate them on some of our digital pieces. The BRD Gang had more of a WANTED poster theme, calling out the viruses that Titanium protects against. I also created a fun version that played off of the Brady Bunch, calling the viruses the BRD Bunch. The BRD Bunch had a more humorous appeal and left options open to get to know each character a little more.

Titanium is a complete vaccine protecting agains Bovine Respiratory Disease Complex in both cattle and calves of all ages.